Megan Siegel

Ride for Heart 2013

Hi friends. It’s looking like I’ll be riding 75kms in the Ride for Heart on June 2nd. RFH was my first big client in the advertising world & I’m so happy to be able to ride instead of tweet/post from behind the scenes this year. 

That said, I’m looking for donations to give back to the event that helped me so much on my career path. Please donate here.

Riding my new bike car-free on the CDVP & Gardiner will be a dreaaam. Thanks for all your help!

Kmart’s Ship My Pants Ad

FITC 2013

Last year I was lucky enough to win tickets to FITC from Ladies Learning Code. I had never heard of FITC and when I looked it up, I wasn’t sure if it would benefit me in any way. I didn’t feel like it was relevant enough to request the days for the conference, so I booked it as vacation. I thought “what the hell, I’ll try it out, if I don’t like it then I’ll have a staycation.”

Well, I loved it.

I was expecting a developer nerd conference, but this conference was welcoming to all different types of nerds! 

My job title is manager of content and social strategy, but if I could summarize what I do in two words, I would call myself a digital creator. I create so much content that sometimes it is hard to be inspired and excited about creating another tweet, post, strategy, photo, etc. This is where FITC comes in. Last year after the conference I left refreshed and more excited about my industry than ever. I think I’m due for another round of FITC-induced inspiration and would love to be part of the 2013 women’s initiative.

What I learned at SXSW 2013

Finally my scattered thoughts/observations from SXSW interactive are immortalized on the web. The conference was overwhelming and I’ve had a hell of a time compiling a coherent post. Here’s a bit on 8 key things that stood out as themes of the conference:

Twitter + TV + Gaming + IRL = A new media experience
The media consumption process is changing––the lines are becoming blurred and it is becoming a new experience. Youtube celebrities are becoming TV celebs and making appearances at real life events. TV viewing is being enhanced by live-tweeting or apps that keep you glued to your couch even during commercials. We are switching mediums without noticing and most of us are using more than one device at a time. It’s going to be interesting to see how brands take advantage of these and lifestyle changes.

Brand fans are the new marketers
How ‘influential’ are influencers really? Are they more influential than a legitimate fan of your business? Brands are shifting from paying influencers to post on their blogs to trying to uncover true fans. These fans will have more sincere and interesting things to say about your brand. 

People don’t like marketers telling them what they’re going to like. This is why having brand fans spreading our messages is so much more effective. As time goes on, we are starting to have to get more creative with our influencer outreach.

Memetics
AKA the study of memes. There are three things you need to create a successful meme:
1. Relevancy.
2. Timing.
3. LUCK.

Once something becomes a meme, it’s fair game to repurpose and have a little fun with, but they’re really only ever safe to repurpose for the web. Radio and print campaigns often take months to produce. By the time your ads go live, the rest of the world will have moved on to the next meme. Except Grumpy Cat. He’ll be around forever.

Laugh at yourself
Ben Huh of I Can Has Cheezburger and many others at SXSW emphasized the importance of incorporating humor into your brand, especially on social media. Think of a brand as a person. If someone is serious ALL the time, they’re boring. If they joke ALL the time, you won’t take them seriously. You need to find the balance for your brand.

The rise of the visual web
As Tumblr, Pinterest, Instagram, Vine, etc. continue to grow, so does our desire for images and videos across all platforms. Remember, a picture says a thousand words.

3D printing is the future
There were a lot more hardware-related demos, seminars and even keynotes at this year’s SXSW than other years. From Kickstarter success OUYA gaming console, to Memoto, the life blogging camera, SXSW is beginning to realize that us social media folk are not only concerned about the software, but we’re thinking bigger-picture with hardware we’re using as well. The piece of hardware I noticed more than others, however, was the revolutionary MakerBot desktop 3D printer.

In the SXSW opening keynote, Bre Pettis of MakerBot announced their second product, to be released to the public in November: the Digitizer. The Digitizer is a 3D digital scanner which allows you to scan items, store the 3D file and print it at your convenience using your MakerBot replicator.

The more I think about these two products, the more opportunities I see. It kind of makes my brain hurt.

SPACE is big right now
At least 15 panels at SXSW focused on space travel, space exploration or just space in general. Elon Musk, Ron Garan, Dr. Mae Jemison and even Levar Burton made appearances at the conference. I didn’t attend any of the space-related talks due to lack of any sort of relevancy to my job, but the sheer number of space-related sessions surely means something, right?

Advertising EVERYWHERE
Everywhere I turned, someone was handing me a card, an invite or asking me to download their new app. Lots of them seemed to be checkin-based and most of them got drowned out by the big guys. Vice obviously made a huge impression by having their own tent/venue running most of the day, every day. Samsung, however, had the biggest impression on me. Whenever my phone was almost dead, I just had to tweet them and they’d bring me a new battery. Not to mention, their space was unicorn apocalypse themed….

All in all, I had a great time, learned a lot and left physically exhausted but mentally refreshed. I’m excited for what the next year holds for my industry.

The stupidest bikes I’ve ever seen

FLIZ pedal-less bike 

This bike just makes me angry and is something that definitely doesn’t need to exist. “Hambrock and Spetter explain that their goal is to create a more environmentally friendly transport for crowded urban settings. It’s unclear how the prototype is an improvement over conventional bicycles, which also do not generate pollution and are less physically demanding than the Fliz.”

Stupid. Stupid. Stupid.

Here’s a video of it in action:

Smallest working bike

This might be stupid and it’s definitely not the most practical bike, yet somehow I find it impressive that the guy can actually ride it. You know what? I’m moving this one from the ‘stupid’ category to the ‘awesome’ one.

Forkless bike
What in the hell? Just why? Forks are there for a reason.

As you’ll notice, bikes haven’t changed a whole lot over recent years. Bikes are something that, from a high level, have more or less been figured out. Since basic, functional bikes have secured their place in the world, people are now making them forkless or pedal-less so you have to HANG from the FRAME? I appreciate the creativity, but let’s spend some time focusing on using creativity to improve the safety and efficiency of current bike technology.

Have you seen other dumb bikes out there? Leave it in the comments.